April was the slowest month of growth we've had in the last 12 months. We added $0.6M in new annual revenue. For comparison, we averaged $2.0M per month in Q1. So this was less than a third of our recent pace.
Two things drove the slowdown. First, fewer new customers signed on, and the share of those wins coming from our bigger-customer target dipped from 25% in March back to 22%. Second, more customers cancelled in April than in any month so far this year.
The leaky-bucket problem we flagged at the end of Q1 got worse. Our retention rate — how much of last year's revenue we kept — hit its lowest point in 12 months. The bucket is filling slower (less new water in) and leaking faster (more old water out) at the same time.
What this means: one month does not make a trend, but the direction is wrong on both fronts. May is the test. If new-customer wins bounce back and churn settles down, April was a bad month. If they don't, we have a real shift on our hands and the second-quarter forecast needs to come down.
| Month | Ending ARR | Net New ARR | New Logo | Expansion | Contraction | Churn | % New ICP | GRR (T12M) | NRR (T12M) |
|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | $46.9M | $1.1M | +$1.0M | +$1.7M | –$0.3M | –$1.3M | 19% | 94.2% | 105.4% |
| Dec 2025 | $48.0M | $1.1M | +$1.1M | +$1.7M | –$0.4M | –$1.3M | 22% | 94.1% | 104.8% |
| Jan 2026 | $49.8M | $1.8M | +$1.1M | +$1.7M | –$0.3M | –$0.7M | 23% | 93.7% | 104.5% |
| Feb 2026 | $51.8M | $2.0M | +$1.3M | +$1.8M | –$0.4M | –$0.7M | 24% | 93.2% | 104.4% |
| Mar 2026 | $53.9M | $2.1M | +$1.4M | +$2.1M | –$0.4M | –$1.0M | 25% | 92.7% | 104.4% |
| Apr 2026 | $54.5M | $0.6M | +$0.9M | +$1.5M | –$0.5M | –$1.3M | 22% | 92.0% | 104.0% |
| Segment | Customers | Starting ARR (Apr 1) | Expansion | Contraction | Churn | GRR (T12M) | NRR (T12M) | Signal |
|---|---|---|---|---|---|---|---|---|
| SMB (Legacy ICP) | 409 | $34.7M | +$1.0M | –$0.3M | –$1.0M | 91.2% | 103.9% | Churn spike — investigate |
| Mid-Market (New ICP) | 42 | $13.5M | +$0.4M | –$0.1M | –$0.2M | 93.5% | 106.0% | Stable |
| Enterprise (Opportunistic) | 11 | $5.7M | +$0.1M | –$0.1M | –$0.1M | 95.8% | 99.5% | Stable |
| Total | 462 | $53.9M | +$1.5M | –$0.5M | –$1.3M | 92.0% | 104.0% | — |
The monthly version of this dashboard is for spotting changes early — the things a quarterly view averages out. A bad month inside a great quarter still shows up as a great quarter. A bad month inside a soft quarter looks the same as a steady decline. You can't tell the difference until you look month by month.
Two things move differently month over month. Net New ARR is shown for the single month, so it swings more than the quarterly number. Expect noise. One soft month is not a crisis; three in a row is. NRR and GRR are still shown on a trailing 12-month basis, because single-month retention is too noisy to be useful. The trailing number smooths out and tells you the underlying direction. When the trailing 12-month line moves, something real has changed.
Start with the executive summary at the top — that's the "what changed and what it means" in plain English. Then scan the five KPI tiles for any with red or amber borders. Those flag the metrics that moved meaningfully versus last month or versus a target. The month-over-month summary table is the workhorse: every movement on one row. Ignore the charts on a slow-news month. Use the charts when you need to explain what happened to someone else.
Through Q1, the dashboard told a story of healthy growth with a hidden softness in retention. April amplified both halves of that story. New-customer wins slowed and the share from the new ICP went backwards. Churn jumped to a 12-month high, concentrated in the legacy SMB base. The trailing retention numbers — which usually move slowly — both ticked down, which means the underlying trend is real, not just one bad month.
Pipeline coverage, win rates, sales activity, CAC — all valuable, all belong on the GTM dashboard. Mixing leading indicators (pipeline) with lagging indicators (retention) on one page makes both harder to read. This page stays focused on what already happened to ARR and what's holding or slipping in the customer base. The forward-looking dashboard sits beside this one.